Media

Last Updated 4/17/2026

Overview:

Esther Kim-Varet is a reformer who will take on corruption in Washington and fight back against Donald Trump.

Summary:

Likely primary voters who are Democrats and left-leaning no party preference (NPP) should see and read messages that frame Esther Kim-Varet as a reformer who will crack down on corruption, reject corporate PAC money, and fight back against Donald Trump and MAGA Republican attacks on our communities and economy including ICE raids and tariffs. Messages focusing on Healthcare and Kids also resonate with key targets.

MSNBC/CNN + programs overindexing to voters age 50+
Streaming: Top-100 CTV publishers direct voter match

PDI 26P5: [(Voted at least 1 of 6/18, 6/22 or 3/24), Or (Voted both of 3/20 and 11/22), Or (Registered since 11/20 and voted both 9/21 and 11/22)] & to qualify for universe voter had to have voted 11/24 or any 2025 election or Re-Registered since 11/24.

Positive Messaging:

(ANTI-CORRUPTION) Esther Kim-Varet believes Washington will not change until we stop letting lobbyists and special interests call the shots. Unlike career politicians like Young Kim and Ken Calvert, who have taken millions from corporate donors, Esther will not take a dime from corporate PACs and will always put our community first. In Congress, she will hold both parties accountable, crack down on corruption, and make sure taxpayer dollars help families instead of rewarding insiders and political allies.
(ANTI-TRUMP/ECON) Esther will fight back against Donald Trump and MAGA Republicans who are hurting the economy. She’ll protect Medicare, Medi-Cal, and Social Security from devastating cuts; defend funding for education, scientific research, and life-saving medical breakthroughs; and oppose Trump’s reckless tariffs that are raising prices on everyday goods for working families.
(HEALTHCARE) Esther believes no one should have to choose between seeing a doctor and paying the bills. As health care costs keep rising, she’ll fight in Congress to make care more affordable by lowering ACA premiums, reducing prescription drug prices, and protecting Medicare and Medi-Cal so working families can access the care they need.
(KIDS) As an educator and children’s advocate, Esther believes in investing in our kids at every stage of development. She has worked to reduce childhood poverty and teach creative arts to children, including those with learning disabilities. In Congress, Esther will fight to reverse Donald Trump and MAGA Republicans’ cuts to education, health care, and nutrition programs for kids, while expanding access to college, job training, and vocational programs that help them succeed.

Kim-Varet shows particular potential with Caucasian liberal Democrats and left-leaning NPPs.
Persuadable Latino voters include Latina women who are 18-54 year olds and born in the U.S. with English as their primary language.

Esther's TV ads can be downloaded here:
https://www.flickr.com/photos/estherforcongress/albums/72177720333146451/

Photos of Esther can be downloaded here:
https://www.flickr.com/photos/estherforcongress/

Videos of Esther can be downloaded here:
https://www.flickr.com/photos/estherforcongress/albums/72177720333166534

B-roll video of Esther can be downloaded here:
https://www.flickr.com/photos/estherforcongress/albums/72177720333146446

Direct mail images can be downloaded here:
https://www.flickr.com/photos/estherforcongress/albums/72177720333146456